TikTok's Head is on the Chopping Block – But it's Small Businesses That Will Die.
US small businesses—I’m talking mostly single-owner shops, crafters, and artisans—stand to lose OVER A BILLION DOLLARS in just ONE MONTH if TikTok goes dark. Let that sink in. A BILLION. That’s not some global figure; that’s American businesses, American jobs, American income vanishing into thin air.
Think of it like this: TikTok Shop became the new Main Street for a lot of these businesses. It’s how they reach customers, make sales, and keep the lights on. Gone. Just like that. Because, “Hi, we’re from the government and we’re here to help.”
And don’t forget the content creators. These folks built entire careers on TikTok. They’ve got followings, brand deals, the whole nine yards. There's even a whole niche of elderly people who share their wisdom and skills, using TikTok to financially survive. And there are homeless individuals living in their cars who are able to get by, and off public assistance, by documenting their experiences.
If you’re thinking, “Hey, they can do that on YouTube or sell their stuff on Etsy,” you do not understand the situation. YouTube, Facebook, Etsy, and Instagram have been no-notice suspending stores, deleting accounts, and demonetizing content. Whole swaths of people have lost their accounts—and I’m talking about woodworking accounts or aromatherapy stores. They aren’t doing anything wild or dangerous. And if it happens to you, you can’t get ahold of anyone to fix it. You’re just…gone.
Yes, people can always create a website and own it. But that’s a disingenuous argument, like saying, “Why don’t you just buy your building instead of renting the space?” Except it’s even worse than that because TikTok gives small businesses marketing tools and power usually reserved for Fortune 500 companies.
Here’s how it plays out: suddenly, some dude in his garage making custom dog collars or a mom making custom puzzles has a shot at reaching millions of potential customers and building a thriving business to support themselves and their family.
You don’t need thousands to market on TikTok. You can start with just your phone. TikTok has a sophisticated algorithm to boost sales. It figures out what people like and puts even one-person-band products in front of them if it’s a good match. So, even if you’re a tiny business, TikTok can get your stuff seen by the exact people who’d be interested. It’s like having a laser-guided marketing system without the million-dollar price tag.
TikTok also has its own ad system designed for the little guy. You don’t need a huge budget to run ads; you can start small and scale up. It’s easy to use and very cost-effective.
On top of that, TikTok will often offer customers free shipping, something small businesses usually can’t afford. The cost of shipping can eat up their entire profit margin. But TikTok picks up the tab. Sometimes they even offer coupons or discounts to help launch your store.
That’s why this ban is so catastrophic for small businesses and will have a deep impact on people’s ability to pay their bills. It’s not just about losing an app; it’s about losing their income, their community, everything they’ve worked for.
So, while the politicians are duking it out over national security or whatever their talking points are, remember who’s really getting screwed: the small businesses and creators just trying to make a living. This isn’t just about an app; it’s about real people, real jobs, and a whole lot of money disappearing overnight.